Services > Strategy

Why is the integration of strategy and design so important?

Kaldor combines brand strategy and design because we believe it yields the most transformative results for our clients. Here is what you can expect when you work with Kaldor:

 

STEP 1

Up-Front thinking

Market research
Competitive analysis
Values and goals
Situation analysis
Brand workshops
Internal interviews
External interviews

  

STEP 2

Brand strategy

  

Step 3

Creative brief

Concept development
Design

  

Step 4

Applications

Naming
Corporate identity
Brochures
Packaging
Website
Signage
Advertising
Tradeshow presence
Annual reports
POP displays